Ratehub.ca
In 2021, I joined Ratehub.ca after my first year of university as the Content Marketing Intern, and I’ve been contributing to the company’s efforts ever since. Here’s a curated selection of my favourite projects – including content writing, page designs, and SEO initiatives.
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Insurance Landing Pages
I’ve contributed to over thirty different landing pages across all five insurance verticals (auto insurance, home insurance, life insurance, travel insurance, and business insurance). From performing keyword research, ghostwriting comprehensive copy, and designing innovative layouts, here are four of my favourites.
Digital Money Trends Report
In collaboration with other members of the Marketing team, the Digital Money Trends Report was launched in 2021 – here’s the insurance section which I helped ideate and write.
Insurance Blogs
From ideation to publication, I’ve played an integral role in over fifty different blogs posts for the Insurance business unit. Here are a few articles I crafted to help generate organic traffic and interlinking opportunities on the site.
Personal Finance Blogs
One of my favourite topics to write about is personal finance because I always find myself learning more along the way. Below are three different blog posts I wrote, revolving around money management.
Podcast Blogs
I’ve also written various blogs, based on pre-existing content from Ratehub.ca’s real money talk podcast. Check out some of this content below.
SEO Writing
To improve the overall rankings of my blogs, I conduct extensive keyword research and analyze the content of competitors. Here are some high-volume keywords that my articles ranked first for on the Google SERPs.
The Student's Guide to Personal Finance
Using my own perspective as a student, I built this content guide in my first few months at the company to assist my peers with their personal finance decisions.