Shoppers Drug Mart

As the Content Writing Intern for Loblaw Digital in summer of 2023, I contributed to over thirty different creative assets for various Shoppers Beauty marketing campaigns. Here are some of my favourite copywriting samples – all work was created in collaboration with other members of the Digital Experience team.

Email campaign: New arrivals
Subject line: Just arrived! Brand new beauties are calling your name 🤩
Pre-header: Fresh picks for your growing collection.
Email campaign: Summer hair care
Subject line: Hair care summer is here! ☀️
Pre-header: We’ve got it all – treatments, conditioner, frizz control, and more.
Email campaign: New arrivals
Subject line: This just in: new beauty arrivals have landed! ✨
Pre-header: Discover all the latest finds – makeup, skin care, and more!
Email campaign: Hair care launch
Subject line: Just dropped! Discover the latest in luxury hair care today
Pre-header: 💖 Fresh finds for your growing collection.
Email campaign: Back to school
Subject line: It’s back-to-beauty season! Discover new arrivals for the new year ✨
Pre-header: We’ve got all the beauty secrets to success!
Email campaign: Gift sets
Subject line: 💝 The perfect gift is only one set away!
Pre-header: We’ve got sets for all kinds of beauty lovers – makeup, skin care, and more!